By Lisa Bicknell, CV&T Editor
There’s been a big push to shop “Black Friday” and “Cyber Monday” sales for a long time, but a more recent movement is urging customers to consider shopping “Small Business Saturday.”
There are plenty of sound reasons why we should seek to shop with our local small businesses.
Spending your Christmas dollars in small businesses, preferably in your own hometown, not only helps local families earn a living but creates jobs.
Money spent locally increases the tax base that helps fund schools and services like our law enforcement and fire departments.
Local businesses are more environmentally sustainable. Imagine completing your shopping in town, without the half-hour to an hour drive and the additional time driving around looking for a parking spot.
You could save enough gas and time to buy yourself a treat.
And yes, it helps preserve the local character of a place.
Obviously, we don’t have a lot of stores to choose from, but maybe there are more options here than we realize.
Lots of folks who work in town eat lunch out frequently and would be happy to receive a gift certificate, even if it’s to a place where they go frequently.
If local restaurants don’t offer gift certificates, they might want to consider doing so, even if it’s just a hand written note on a scrap piece of paper, entitling a customer to a meal or two.
Gift certificates to any local service are another possibility, whether it be for a haircut, a manicure, a massage, or even pet supplies, an oil change or a gas fill-up.
Again, if these businesses don’t offer the certificates, ask for them. I’ll bet they’d be happy to oblige.
The flea markets and craft malls have plenty of unique gift ideas. Some of our local crafters might be persuaded to create something personalized for the person you are buying for.
Maybe we can’t get all our shopping done in town, but I’ll bet we could do more than we have been.
Finally, something else to consider when deciding where to shop–who supports our local booster clubs? Who donates most to our community? Who is continually called upon to sponsor our kids’ and grandkids’ sports teams?
What if we all made a list and checked it twice, to see what we can find right here at home?